Your Visual Brand - with Alec Watson
Everything you need to now about the art of Visual Branding. Engage your audience through campaigns, social media, and websites like a boss. From pop stars to presidents, Alec has photographed and filmed for big brands. Alec shares stories, his insights, and interviews branding luminaries to move the needle on Your Visual Brand.
Your Visual Brand - with Alec Watson
The Top 3 Ways Color Sets the Price Point
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Alec Watson
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Season 1
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Episode 3
Who doesn't need a little psychology of color in their repertoire?
Your audience processes images up to 60,000 times faster than they read copy. In the milliseconds that they process the image of your product or service and their brain sets a price expectation, does it match with your copy and the actual price point?
Keeping your audience emotionally connected is imperative to a successful customer experience.